Engaging with the Hybrid Consumer

The pandemic was a turning point for the retail sector, with forced closures of physical stores meaning that businesses had to pivot to digital only operating models almost overnight. Three years on, consumer trends remain affected by this shift. Customers now expect both their online and physical shopping experiences to seamlessly blend the best qualities of both. This change in consumer behaviour offers real challenges but also a chance to modernise operations, retain customers and expand offerings. 

This webinar hosted by the Financial Times, in partnership with Infosys, explored how businesses can blend physical and digital customer engagement to facilitate growth and retain customers.

Blending the Digital and the Physical Customer Experience

What can businesses do to become truly hybrid?

 The New Role of Brick and Mortar Stores

How will the purpose of retailer’s physical locations transform in the face of hybrid commerce?

Loyalty Schemes, Gamification and Hyper-Personalisation

How can brands develop new customer engagement strategies?

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

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